Dana

Dana AI is an AI-powered financial assistant for personal and business finance, tackling the challenge faced by millions in Bangladesh who remain underserved by formal credit due to invisibility in traditional systems. By using alternative data such as transaction history and digital footprints, Dana instantly assesses affordability and matches users with suitable credit, financial products, and trusted advisors—offering fast, fair, and personalized financial matchmaking for users, and automated, high-intent lead generation for lenders and MFIs. It also provides gamified financial literacy with rewards, enabling users to earn cashback while learning through short, engaging video content.